4 Reasons Why Millennials Love Snapchat
Though social media platform Snapchat has been around since 2011, it has just recently come to the forefront of the social media-sphere. Whether it’s because we are progressively seeing celebrities...
View ArticleAnd the Crowd Goes Wild – Associating Sports Fandom with Brand Loyalty
When I was growing up, I never saw a bag of Golden Flake potato chips that I didn’t think about Paul “Bear” Bryant eating them in commercials. Today, my child isn’t used to seeing Nick Saban unless...
View ArticleWhitepaper: Master the Art of Multi-Channel Marketing
In today’s fast-paced digital climate, businesses have more options to market to their consumers than ever before. 78% of companies believe multi-channel marketing is important, but more than half (51...
View ArticleInfographic: Alabama Holiday Shopping Trends 2016
The holiday shopping season is upon us and Americans are expected to spend $655.8 billion this year, a 3.6% forecasted increase from 2015. We surveyed over 1,000 Alabamians to find out their shopping...
View ArticleMarketing in the Moment and on the Move
Mobile marketing is the most accessible type of marketing in the world today, with consumers spending more and more time on their smartphones and tablets. 65 percent of digital time in the U.S. is...
View ArticleMeasuring the Immeasurable: Brand Awareness
Brand awareness is messy. Data is messy. But, it’s still important to measure because it matters. The post Measuring the Immeasurable: Brand Awareness appeared first on Alabama Media Group.
View Article2017 Digital Marketing Trends: Tips to Avoid A Game of Whack a Mole with Your...
So, what is next? Below are some reflections from this past year and predictions for digital marketing in 2017. The post 2017 Digital Marketing Trends: Tips to Avoid A Game of Whack a Mole with Your...
View ArticleWe Know Where Your Auto Customers Are
If you are old enough, you may remember the days when someone would ask you a question instead of Google. Does it seem like everyone has a cell phone today? If you have that thought, it turns out you...
View ArticleWebsite Migration Best Practices
Website migration is the process of transferring website content from one host to another. Whether you are migrating to a new content management platform, changing your domain due to international...
View Article7 Ways to Improve Your Online Advertising Creative
Online advertising has proven to be useful for reaching specific audiences, but in order to be successful, the creative must be appealing to the target audience. Here are some ways to improve your...
View ArticleLocation-Based Mobile Advertising 101
You’re scrolling through Facebook at your favorite restaurant in town when you see an ad for the ice cream shop down the street. Do you think it’s just a coincidence? Think again. This is something...
View Article2018 Online Marketing Trends eBook
In 2020 U.S. spending on digital advertising is set to hit $113.18 billion, double the amount compared to just 2 years ago. With so many emerging technologies and platforms to leverage, there has never...
View ArticleAnd the Crowd Goes Wild – Associating Sports Fandom with Brand Loyalty
When I was growing up, I never saw a bag of Golden Flake potato chips that I didn’t think about Paul “Bear” Bryant eating them in commercials. Today, my child isn’t used to seeing Nick Saban unless...
View Article2018 Digital Marketing Trends eBook
In 2020 U.S. spending on digital advertising is set to hit $113.18 billion, double the amount compared to just 2 years ago. With so many new technologies and platforms coming to life each day, it has...
View Article2018 Digital Marketing Trends: What’s Next for Digital Display
Where did all the cookies go? Since the mid 90’s, using cookies to target audiences has been a staple in online advertising. As you kick off your New Year’s resolutions, not only will your diet see...
View ArticleHow we do it and why it works.
The post How we do it and why it works. appeared first on Alabama Media Group.
View Article5 Reasons Traditional Marketing and Social Media Need Each Other
Considering that more than 80% of Americans now use some form of social media (up from 24% in 2008), it’s no wonder that businesses are focusing more and more of their marketing efforts on social...
View ArticleAn Introduction to Predictive Marketing Analytics
The constant evolution of technology never ceases to disrupt the retail industry, meaning that marketers must be constantly adapting to the evolution of technology and how they leverage it to reach...
View Article2020 Trends Whitepaper: What’s Next for Social
In previous years, our annual trends e-book has included digital channels like search, display, video and voice. But what’s been made clear to us throughout 2019 is the 2020 marketing landscape will be...
View ArticleHVAC Contractors Are Flourishing in the COVID-19 Era With These Marketing Ideas
With more people working from home, demand for residential service is increasing while commercial business has dipped significantly. For most contractors, Google searches for HVAC and electrical...
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